Paying twice for the same customer
Once on Meta or TikTok, again on Amazon branded search.
The new-generation Amazon PPC agency
Amazon PPC for brands that create their own demand.
Your Meta ads, TikTok Shop and creators send shoppers to Amazon every day. Most agencies bid on those shoppers and call it growth. We capture that spillover for less, then put the savings into the keywords that actually scale you.
No long-term contracts · Recorded audit in 72 hours · Built by operators who run their own brand
OverviewBranded vs Non-brandedNew-to-brand
Last 90 days ▾Branded spend
−0%
Non-branded reach
+0.0x
TACoS
0.0%
Branded ad spendNon-branded ad spendTotal revenue
Illustrative example
The problem
Your agency is taking credit for your marketing.
You spend heavily to build demand off-Amazon. Then your PPC agency bids on your own brand name, catches customers who were already coming, and reports a 2% ACoS like it's a win. Meanwhile TACoS climbs, margin shrinks, and you rank for nothing new.
Vanity ACoS
Branded campaigns make the dashboard look great and hide the fact that nothing is growing.
No new customers
Budget that should be winning non-branded search is spent defending traffic you already own.
How we work
Capture → Defend → Conquer
01
Capture
We map how your Meta, TikTok Shop and organic demand reaches Amazon, using Amazon Attribution, branded search volume and new-to-brand data. Then we catch it at the lowest cost.
02
Defend
We protect your brand terms and product pages only where competitors are actually conquesting you, not on autopilot.
03
Conquer
Every dollar we stop wasting on branded traffic goes into non-branded and category keywords. That's where new customers and organic rank come from.
Who it's for
Built for brands that…
- Spend $25K+/mo on Meta, TikTok or influencers
- Sell on TikTok Shop or DTC and see Amazon rise with every campaign
- Have a strong organic or creator presence
- Watched TACoS climb even though "PPC performance" looked great
Pure Amazon-only brands welcome too. We just shine brightest when Amazon is part of a bigger funnel.
Services
Every lever on Amazon. Run daily.
One team across ads, listings, and analytics, so nothing gets optimized in isolation.
Search term mining
Sponsored Products
Keyword harvesting, negative mining, bid automation.
Share of voice
Sponsored Brands & Video
Top-of-search share of voice, creative testing.
Retargeting + conquesting
Sponsored Display
Retargeting and competitor conquesting.
CTR/CVR testing
Listing & Creative
CTR and CVR lift so every click is cheaper.
Ranking playbooks
Launch Strategy
New ASIN ranking playbooks.
TACoS + NTB reporting
Profit Analytics
TACoS, contribution margin, and incrementality reporting.
Attribution + referral bonus
Off-Amazon Attribution
Amazon Attribution + Brand Referral Bonus set up so you see exactly what Meta and TikTok drive.
Why AdVanta
Old-school PPC vs new-generation PPC
| Comparison | Traditional PPC agency | AdVanta |
|---|---|---|
| Sees Amazon as | A closed system | One channel in a full-funnel brand |
| Branded search | Max bids, always | Defended only where competitors attack |
| Success metric | ACoS | TACoS, new-to-brand %, contribution margin |
| Meta / TikTok spikes | Ignored or misread | Planned for, captured and attributed |
| Where savings go | Nowhere, spend just rises | Non-branded keywords that bring new customers |
| Off-Amazon traffic | Not tracked | Amazon Attribution + Brand Referral Bonus |
Why we're different
Built by operators, not account managers.
Our team scales brands on Meta, TikTok Shop and Amazon at the same time. We've watched a single TikTok post move Amazon sales overnight, and watched agencies bill for it like PPC did the work. So we built the partner we wanted: one that sees the whole funnel and spends your budget like it's our own.
Spillover flowIllustrative
Off-Amazon demand
Meta Ads
Ad spend launches
TikTok Shop
Video goes viral
Lands on Amazon
Amazon
Branded search
Typical agency: bids up branded terms → pays for customers you already earned
AdVanta: captures it cheaply → reinvests in non-branded growth
Max 6 brands per strategist
Same-day response, dedicated Slack channel
Daily bid management, not monthly check-ins
We keep what's working. Nothing gets torn down on day one.
Calculator
How much is wasted spend costing you, including on customers you already earned?
Monthly ad spend$50,000
Current ACoS35%
Product margin30%
% of spend on branded keywords35%
Estimated monthly waste
$11,000
Projected savings at 21% target ACoS
$20,000
Branded spend you could move into growth
$8,750
Annualized profit recovered
$292,800
Estimates based on typical account benchmarks. Your Spillover Audit shows your real number.
Get my real number →Pricing
Simple engagement. No lock-in.
Every engagement starts with a free audit.
Brands just needing effective advertising mangement
Growth
Starting at $4,000/mo
- Sponsored Products, Brands & Display management
- Daily bid and search term optimization
- Branded vs non-branded spend strategy
- Amazon Attribution setup for Meta/TikTok traffic
- Weekly TACoS and new-to-brand reporting
- Dedicated strategist + Slack channel
Brands who want a fully dedicated Amazon team
Scale (Full Management)
Starting at $6,000/mo
- Everything in Growth
- Account health monitoring and issue resolution
- Negative seller feedback removal requests
- Promotion planning (coupons, deals, Prime Day, BFCM)
- Listing and creative optimization + A/B testing
- Launch strategy for new ASINs
- Inventory and restock planning
- Monthly strategy call with profit reporting
Every engagement starts with a free Spillover Audit. No long-term contracts.
FAQ
Straight answers.
Free Spillover Audit
Stop paying Amazon for customers you already won.
Apply for a free Spillover Audit: a recorded teardown of how much of your ad spend is buying customers you already earned, and where to move it to grow. We take on 5 new brands per quarter.
What you'll get
- 01 · Branded vs non-branded spend split
- 02 · Wasted search terms
- 03 · Top 10 non-branded opportunities
- 04 · 30-day action plan